What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead.

OUR HISTORY

More Than 15 Years Bringing Puerto Rican Flavors to New Markets

Born in Puerto Rico is the evolution of more than 15 years of experience helping Puerto Rican food and beverage brands present their products, communicate their value and pursue commercial opportunities across the United States.

Through Tu-Be Global, we have helped brands move beyond the Island through major trade shows, culinary experiences, product tastings, branded pavilions, buyer introductions and market-development programs. Our work connects producers with the people who can help move their products forward—including importers, distributors, wholesalers, supermarket buyers, national retailers, restaurants, hotels and foodservice organizations.

We understand that a great product needs more than exposure. It needs the right presentation, pricing, commercial strategy, regulatory preparation and connections to compete in the U.S. market.

Our experience also brings food and beverage together with Puerto Rico’s art, music, gastronomy and culture. These elements allow us to create memorable experiences that help buyers and consumers understand not only the product, but also the people, heritage and story behind it.

Supported by an established network of global partners and industry professionals, Born in Puerto Rico gives local producers a stronger platform to introduce their products, explore new distribution channels and build relationships that can lead to lasting commercial growth.

From Puerto Rican production to U.S. shelves, menus and markets—we help exceptional local products prepare for bigger opportunities.

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Take Your Product Further

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