Born in Puerto Rico makes trade-show participation and commercial market development simpler, more strategic, and more accessible for Puerto Rican producers.
We guide your company through every stage—from evaluating your market readiness and selecting the right event to preparing your presentation, coordinating logistics, and connecting you with qualified buyers.
From Puerto Rico to the Right Markets
A TURNKEY PATH TO MARKET
You Bring the Product. We Build the Opportunity. Entering a new market involves much more than reserving exhibition space. Producers must understand buyers, pricing, regulations, logistics, presentation standards and the commercial channels used in the United States. Born in Puerto Rico brings these elements together in one coordinated program, allowing participating companies to arrive prepared, present professionally and focus on building valuable business relationships.
HOW THE PROGRAM WORKS
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Complete our Producer Interest Form with information about your business, products, current distribution, production capacity and the markets you want to enter.
Our team reviews your company’s goals and determines which upcoming trade shows or commercial missions may offer the strongest opportunity.
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Not every Membership is right for every product.
We evaluate your audience, buyer categories, product requirements, and market potential to recommend opportunities that best align with your company.
Depending on the product, you may connect with:
• Importers and distributors
• Supermarket and retail buyers
• Wholesalers and brokers
• Hotels and hospitality groups
• Restaurants and foodservice operators
• Liquor-store owners and beverage buyers
• Specialty and independent retailers
• Culinary professionals and industry media -
Before the event, we work directly with your company to strengthen its commercial presentation.
Preparation may include:
• Brand and product-positioning review
• Translation and adaptation of your message
• Sales presentation and promotional-material review
• Wholesale pricing and product-information guidance
• Buyer-profile identification
• Sampling and presentation planning
• Regulatory and documentation readiness
• Pre-event orientation and commercial preparationa
CONTINUE THE JOURNEY
Discover Our Complete Six-Step Market-Entry Process
Preparing your brand is only the beginning.
Born in Puerto Rico has developed a complete six-step process that guides participating producers from initial market assessment through event execution, buyer engagement, and post-event commercial development.
Sign up to receive additional information about the complete program and discover how Born in Puerto Rico can help prepare your company for its next market opportunity.